French Hyphens Dashes - Le Tiret et le trait dunion

Hyphens and m-dashes are important in both English and French, but they are considerably more common in the latter. This lesson explains when, why, and how to use hyphens and m-dashes in French. I. Trait dunion  -  Hyphen No space before or after A.  Rapport :  Indicate a link between words or parts of words. 1. Compound words grand-mà ¨re, couvre-lit, quatre-vingts 2. Hyphenatednames Jean-Luc, Marie-Lise 3. Imperative + pronoun aide-moi, fais-le, allez-y 4. Inversion veux-tu, pouvez-vous, a-t-il 5. Prefixes non-fumeur, quasi-collision 6. Set expressions c'est-à  -dire, vis-à  -vis 7. Suffixes celui-ci, cet homme-là   B.  Cà ©sure :  Link the parts of a word that breaks at the end of a line such as  Je veux aller à   la bou- tique. II. Tiret  Ã¢â‚¬â€Ã‚  M-dash Space before and after A. Élà ©ments d'une liste : — deux bananes— une pomme— un kilo de fraises B. Incise : Emphasize a comment (aside, interjection, etc) Quand j'à ©tais à   la banque — quelle horreur ! — je l'ai vu.Paul — mon meilleur ami — va arriver demain. C. Dialogue : Indicate each change of speaker — J'ai vu Michel aujourd'hui.— Ah bon ?— Oui, il à ©tait avec sa fille.

The Education System Of The United States - 1090 Words

The education system in the United States is a problem. One problem is that many of the students attending school today live in poverty. Another problem with the education system is that the curriculums are not being altered to the skills needed in the world today. Furthermore, students are not allowed to use their individual learning styles in the classroom. The education system today has many flaws that are not being fixed. Many students in the education system are living in poverty. Students who live in poverty do not perform as well as those from more advantaged households. According to Lyndsey Layton â€Å"A majority of students in public schools throughout the American South and West are low-income for the first time in at least four†¦show more content†¦Another problem with our education system is that students are not taught technical nor business skills needed to succeed in the world today. The world is constantly changing, however, the education system is not chan ging along with it. According to Scott Gerber â€Å"While organizations like Junior Achievement (JA) educate students in work readiness and provide hands-on experience in financial planning for kids K-12,many of these programs are underfunded, and find it difficult to work within current infrastructures — even in situations where traditional system cannot offer other alternatives† ( â€Å"Here’s the Real Problem With America’s Educational System†). Students are not prepared to go into the work force simply because they do not obtain the right set of skills. The world is always advancing with new technologies and techniques. Gerber states in his article â€Å"Whether we’re training the next generation of entrepreneurs or entrepreneurially minded individuals, we must ensure our support systems catch up to the current-day needs of America’s workforce — or risk losing our standing as innovators† (â€Å"Here’s the Rea l Problem With America’s Educational System†). If students are not being taught the technical and business skills needed in the world today they will be unprepared for the future. Moreover, every student has a different style by which they learn. Every student has a different way in which they can better

Tylenols Rebound free essay sample

This paper is in reference to the ethical issues related to the corporate and personal decision-makings surrounding the Tylenol product recalls, and the reputation of the brand name. This paper will focus on the rebound tactics Johnson Johnson along with their advertising company, Compton Advertising, took in efforts to recover from such devastation. Tylenol’s Crisis In 1982, Tylenol discovered that their Tylenol Extra Strength capsules been tampered with subjected to a Cyanide-lace poison, which took the lives of seven people in the Chicago area. This distress sent the company, manufactured by international health-products Johnson Johnson in a panic causing them to pull millions of bottles off the market. This crisis sent the company from a 35. 4% margin via the over-the-counter analgesics market to a shaky 18. 3% by the end of the year. However, within one year from the crisis, Tylenol recouped a market of 28. 6% of the $1. 2-billion market of the non-prescription pain relievers, or in another retrospect, 80% of its total prior to the crisis (Gini Marcoux 2009, p36). We will write a custom essay sample on Tylenols Rebound or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Recovery Plan Though the product recall was quite extensive (media, messages and tests of the capsules) costing the company tens of millions of dollars and a tarnished reputation, Johnson Johnson along with their advertising company, Compton Advertising, backing out and letting the name brand since the late 1950’s and quite was not an option for them. Though the set back was huge, this affected several non-prescription drugs pertaining to how they being packaged. Within the first few hours after the poisonings were traced to Tylenol’s capsules, Johnson Johnson set up their task force with their top executives. Their main concerns for the company were to first, assist the damage sustained to the company, and determine how to overcome this ordeal. The Compton Advertising team contemplated on resurfacing the product under a new name, but Johnson Johnson worried that this would worsen their potential for business (Gini Marcoux 2009, p37). Johnson Johnson desired to find an ethical way to resurface their product and how they did this was sheer genius. Decisions To Be Made The first major decision carried out by Johnson Johnson was to pull out two lots of Tylenol capsules from the shelves of Chicago. Second was to halt all advertising, within the next few days, the capsules were removed from the market nation wide. Their third step was to launch a consumer research team to judge on the public’s perception of the company. Their fourth decision was for Compton Advertising to run a newspaper advertisement approximately ten-days after the tragedy and offer to swap tablets for capsules, after learning that the capsules were the tainted product. Finally, the decision was made to generate tamper resistant packaging to ensure the safety of their products (Gini Marcoux 2009, p37). Strategies were also being developed on how to rebuild the brand and what advertising curve could they develop once the crisis was over. The company took the outlet of offering coupons for consumers, and discounts for retailers. Finally, the company received a letter from the Food Drug Administration stating that they were satisfied with their investigation of finding no criminal tampering with the product at the plant, which manufactured the product. This gave Johnson Johnson the wild card and quickly publicized this letter in hopes of erasing the doubts of their product. Though the company had hoped for a great outcome, the chairman of Johnson Johnson decided to hold off on pressing the new advertisements since this was near Halloween, they feared this release would spark a series of ‘copycat’ crimes. Once the ad aired, great response was received. Many people in the consumer market felt that it was not Tylenol’s fault on the tragic deaths, and that they would indeed continue to purchase the product once it was offered in a tamper resistant container (Gini Marcoux 2009, Pp. 7-38). Conclusion Though the company of Johnson Johnson took a $100-million pretax write-off on the Tylenol losses for the 1982 deaths, Tylenol contributed as estimated 7% of Johnson Johnson’s worldwide sales of $5. 4-billion and between 15% and 20% of its profits of $467. 6-million in 1981. Consumer choices are what brought this company back from the huge blow they endured over the deaths. Brand reputation plays a great role in advertising and marke ting.